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Small Shifts. Big Outcomes.

Proven Strategy in the Real World

Here’s how Third Way Strategies helps businesses raise capital, streamline operations, and make better boardroom decisions.

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Disrupt Radio

Sector: Media & Advertising
Service: Commercial Strategy + Sales Offering

The Challenge

Disrupt Radio pivoted to a streaming-first business model with big ambitions — but needed a commercial sales deck that matched the brand’s tone, audience, and new value proposition.

The Work

We repositioned their sales narrative, built a premium sales pack, and structured a smart, story-first value ladder — turning a media asset into a revenue-generating product.

The Result

A polished, investor-grade pitch that now drives £3,300/month retainer packages for business clients across Australia. Now used as a template for other show sponsorships.

“Mark helped us cut through complexity and land a proposition that just works.”

Glass Yard

Sector: Property & Investment
Service: Capital Strategy + Investor Pack Development

The Challenge

The project team behind Glass Yard had a strong asset and credible plan — but needed to turn it into an institutional-grade funding proposal that would land with banks, HNWIs, and grant bodies.

The Work

Created a multi-pathway funding strategy, produced a professional investor memo and deck, and guided the engagement of lenders and investors with clear narratives.

The Result

Unlocked new conversations with private banks and family offices. The strategy offered clear ROI paths while protecting ownership for the original team.

“Mark transformed a spreadsheet into a strategy. This moved the needle in real time.”

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Freebird Interiors

Sector: Interiors / Retail / B2C-B2B
Service: Finance & CRM System Setup

The Challenge

The founder was stepping back and needed a system that would scale – without burning out the existing admin team or losing grip on finance and customer tracking.

The Work

Audited current systems, implemented Xero-Capsule CRM integration, designed pipeline workflows, and trained team members.

The Result

A scalable client and finance system now underpins daily operations — freeing leadership to focus on strategy, not spreadsheets.

“Smart, simple systems that made us sharper overnight.”

SO Chiropractic

Sector: Health & Social Enterprise
Service: Funding Strategy + Impact Grant Mapping

The Challenge

The clinic needed funding for a major expansion — including a new diagnostics wing, supported housing, and Christian-led community outreach.

The Work

Mapped over 15 aligned funders, developed tailored funding narratives, and structured a grant pipeline with social impact metrics and clear capital stacking.

The Result

Positioned for £500k+ in capital grant applications, supported by high-trust funders and aligned messaging.

“Mark brought strategy and structure to a complex mission — and made funders listen.”

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Direct-to-Door Marketing (Chesterfield)

Sector: Print & Local Advertising
Service: Productised Offer Creation + Pricing Strategy

The Challenge

A legacy leaflet distribution service needed to modernise and offer clear, bookable packages to local SME clients.

The Work

Developed a pricing matrix, created a menu of services, structured bundles with margin guardrails, and wrote site-ready copy for instant quoting.

The Result

Transformed from word-of-mouth service into a scalable, productised offer with recurring campaign options.

“This turned my offer into something people could actually buy, not just ask about.”

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Looking for Something Similar?

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Small Shifts. Big Outcomes.

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© 2025 by Thirdway Strategies LTD a company limited by guarantee, registered in England and Wales, no. 16428321

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